Serious Game
Ship It!
Agile Survival Sim
Your team starts thinking like a team — on their own.
Ship It! is a serious game for agile teams. Players take on the roles of Product Manager, Developer, Tester and Team Coach — and experience the consequences of their decisions in real time.
How it works
Three steps. Real consequences.
Choose your roles
Each player takes on a distinct role within the agile team — with its own goals, pressures and blind spots.
Make decisions under pressure
The sprint clock is ticking. Every decision has a ripple effect on the rest of the team.
Reflect together
After the session, teams debrief on what happened — and why. The real learning starts here.
See it in action
Built for agile teams.
From the field
What happened in playtests
In playtests with software development teams, something happened that I had always hoped for: teams started discussing spontaneously — "Why did you do that?" — without any facilitation.
Developers were surprised by how much time the Product Manager spends managing stakeholders — and how often "No" is the most important word in their vocabulary. Testers who were used to being seen as "just testers" suddenly had the room's full attention when a critical bug decision had to be made.
One team even began setting milestones and KPI targets on their own. That's the moment the game becomes real.
Get the game